Iyotetsu – Matsuyama
The main local line in Matsuyama is Iyotetsu. It is transportation company with both streetcar (tram) and bus. When I visited Matsuyama, I had the All Shikoku Railway Pass. The pass covers Iyotetsu’s tram (from what I understand).
I used the bus to get from Matsuyama Airport to JR Matsuyama station (where my hotel is located nearby).
The tram runs a few routes within the main downtown area of Matsuyama, including the major spots such as Matsuyama castle and Dogo Onsen. I was able to use the trams on this trip. I usually stuck to lines 1-5 as they were the main points in the city I wanted to go.
There is also a special train that runs during certain times, in which I was NOT, able to see or experience. That is the Botchan train. I did however, got a chance to check out the tiny, free museum near Matsuyama city station (central location for both the train and Matsuyama).